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ReBRANDing

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How many times have I had to tell people NO it’s not a dog product? In other words, I haven’t done a good job of branding my own product line. So it’s time for change at Tail Wags Helmet Covers! Not to worry … I won’t be changing the name of my company. After all, Tail Wags is now the #1 ranked helmet cover in Canada and we’re not far behind in the United States. My goal for Tail Wags is to be #1 ranked in the world! I know that’s a tall order but I honestly believe Tail Wags are the most adorable helmet covers available. So I’ve decided to change our tag line. It’s currently “Make A Statement” and although that’s what I truly believe our product does, it doesn’t convey a clear message about the essence of Tail Wags. Everyone who sees our logo should instantly know our product is designed to make safety FUN! Here’s a list of some of the tag lines I’ve gathered so far:
  • Combining Safety & FUN
  • Putting FUN back in to safety
  • Putting FUN into safety
  • Making Safety Fun
  • Keeping your head safe and your tail wagging!
  • Play Fun, Play Safe (although someone mentioned this is the War Amps tag line – I’m currently checking copyright/trademark issues)
  • Use your head, play safe!
Now I have a favour to ask all of you: I’d love your feedback. Do you have a favourite amongst the above suggestions? Can you suggest any other tag lines? Why don’t you ask your kids if they have any ideas? No suggestion is too outrageous because that’s the nature of brainstorming. Sometimes an idea you have will spur further ideas or you may be the person who comes up with the winning tag line and, if you are, I’ll give you a $100.00 gift certificate towards Tail Wags Helmet Covers. Please note: this offer applies to the 1st person who submits the winning slogan! Thanks in advance for your help. I can’t wait to read your submissions.

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18 comments

  • Great suggestion! It proves that two heads are better than one!

    Karyn Climans on
  • being safe does not have to be boring..

    amber on
  • Sara: You’re a good sales lady. No wonder you’re so successful in life!

    Karyn Climans on
  • I like “Use Your Head, Play Safe” because it’s short and to the point (think about where it will be printed; it mentions safety; it mentions your ‘head’ which is where the helmet and helmet cover go…and because I thought of it! :) Sara

    Sara Bingham on
  • Dear Katherine: All of the suggestions have been incredible! Thank you for letting me know your favourite and adding your idea to the list. This contest proves that “together we are stronger”. Thank you so much for your kind wishes as well.

    Karyn Climans on

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