How many times have I had to tell people NO it’s not a dog product? In other words, I haven’t done a good job of branding my own product line. So it’s time for change at Tail Wags Helmet Covers! Not to worry … I won’t be changing the name of my company. After all, Tail Wags is now the #1 ranked helmet cover in Canada and we’re not far behind in the United States. My goal for Tail Wags is to be #1 ranked in the world! I know that’s a tall order but I honestly believe Tail Wags are the most adorable helmet covers available. So I’ve decided to change our tag line. It’s currently “Make A Statement” and although that’s what I truly believe our product does, it doesn’t convey a clear message about the essence of Tail Wags. Everyone who sees our logo should instantly know our product is designed to make safety FUN! Here’s a list of some of the tag lines I’ve gathered so far:
- Combining Safety & FUN
- Putting FUN back in to safety
- Putting FUN into safety
- Making Safety Fun
- Keeping your head safe and your tail wagging!
- Play Fun, Play Safe (although someone mentioned this is the War Amps tag line – I’m currently checking copyright/trademark issues)
- Use your head, play safe!
Share this post