My friend, the Cookie Monster, inspired this post. This lovable Sesame Street character charmed us for many years with his unrelenting pursuit of his favourite food … COOKIES! Whether or not he had a good day was determined by if he successfully consumed large quantities of cookies. So what does this have to do with me? Yesterday was one of those lousy and unproductive days that left me feeling worn out and frustrated. I woke up and discovered that my Internet was down, my business phone line was dead and my printer wasn’t working. It took until mid-afternoon to get things back up and running. To add insult to injury, I woke up yesterday determined to knock a number of things off of my to-do list. I’ve been on the road a fair bit lately with out of town marketplace events and family responsibilities so I was looking forward to a day of working at home and working diligently. Clearly the world had other plans for me! So what’s the connection between Cookie Monster and my situation? As a sole business owner, I have to work. If I don’t work, I won’t sell helmet covers. There’s no one else to pick up the slack if I don’t get things done. And I hate keeping customers waiting. I take pride in filling and shipping customer orders (wholesale and retail online) within 24 hours. I also like to respond promptly to the email inquiries I get on a daily basis. Ask another other business owner what kind of hours they work and they’ll tell you the same thing. It’s a 24/7 type of job but we do it because we’re passionate about our products/services and the customer will always come first. The long and short of it is I’m just as obsessed about my business as Cookie Monster is about cookies. And that’s okay! It’s why my business has succeeded despite the economic downturn over the past several years. But that success is dependant on me continuing to be obsessed about providing excellent customer satisfaction and a fabulous product. What do you obsess about and what keeps you awake at night? Kids? Work? Health issues? Every one of us has important things to deal with and none of those issues are trivial … not even Cookie Monster’s obsession over cookies!
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