“Designed in Canada” is not the same as “Made in Canada”! Designed in Canada may simply mean the company’s main office is located in Canada but the entire production of the product is offshore. Made in Canada means the product is produced in Canada by Canadian workers. There’s a big difference but some businesses, which manufacture in China, are trying to piggyback on the growing desire of Canadians to purchase locally made goods by tagging their products with deceptive labels. Personally, I think the practice is going to backfire on these businesses. When customers feel they have been taken advantage of, the reputation of the company that tricked them is damaged. I posted a blog recently called “Businesses Have A Responsibility To Their Customers” and judging from the feedback from my readers, once a company has lost the trust of its customers, it’s hard if not impossible to rebuild that trust. So why do businesses try to get away with labeling that is false and/or misleading? Do they honestly think customers are stupid? Tail Wags Helmet Covers are designed and lovingly made in Canada. My business supports other local businesses including fabric stores, marketing companies, printers, accountants etc. If you had to choose between locally made or manufactured overseas for the same or similar products, what would you choose?
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