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Appealing to Teens

Posted by 2 on

This Fall, I presented Queen's University 2nd year Commerce students with the challenge of producing a video promoting helmet safety for the teenage market because teens are the toughest group to persuade to wear safety helmet. Here's one of the many excellent submissions:

It demonstrates the power of having different creative minds at work when marketing a product line. Previously, it never occurred to me to link the message of Safe Sex with "Playing It Safe" (Tail Wags Helmet Covers tag line). I'm delighted with the students' work because it drives home the safety message without being tasteless or offensive. Hope you like it too! Please feel free to share the video with your friends and the teenagers in your life.

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2 comments

  • Simple and effective!

    Kimberly on
  • Thanks Kimberly!

    Karyn Climans on

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