According to an article in the Huffington Post, 57% of small businesses plan to expand their marketing efforts this year in order to attract more customers. Furthermore, 67% of small businesses are optimistic that increased marketing will lead to business growth in 2012 despite the current economic climate. The question that comes to mind when I read the above is “what type of marketing will be the most effective”? It’s easy to spend lots of money on marketing. There are plenty of firms claiming their services will generate increased sales. I receive at least a dozen emails every week (often more) from companies promoting web optimization services, offering advertising space with their online or magazine publications, promising celebrity endorsements if you participate in their gifting programs etc. and I’ve certainly tried more than my share of these programs. Some have been effective but, to be honest, the best returns on my investments (both time and money) have consistently been via the various social media sites (Facebook, twitter and my blog site). Why? Social media allows business owners the unique opportunity to engage with customers on a more personal basis. It’s not the hard sell approach of traditional marketing because consumers are generally tired of being bombarded with advertising. Social media is about establishing a “relationship” with people. Most of the people I talk to on Facebook, twitter and my blog site are other moms and women entrepreneurs. This makes sense because it’s the group with which I identify most easily. Will Tail Wags Helmet Covers be increasing its marketing efforts this year? Absolutely! In this economy, you can’t just sit and wait for customers to find you. Reaching out and connecting with people is key to the success of any business. Tail Wags preferred marketing venue in 2012 will continue to be social media. Watch for information regarding an exciting new campaign being launched by Tail Wags in the coming weeks! Do you own a business and are you planning to spend more time and money this year on marketing? As a consumer, how do you feel about businesses that pitch their products via the social media sites?
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