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Small Business & New Year's Resolutions

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According to an article in the Huffington Post, 57% of small businesses plan to expand their marketing efforts this year in order to attract more customers. Furthermore, 67% of small businesses are optimistic that increased marketing will lead to business growth in 2012 despite the current economic climate. The question that comes to mind when I read the above is “what type of marketing will be the most effective”? It’s easy to spend lots of money on marketing. There are plenty of firms claiming their services will generate increased sales. I receive at least a dozen emails every week (often more) from companies promoting web optimization services, offering advertising space with their online or magazine publications, promising celebrity endorsements if you participate in their gifting programs etc. and I’ve certainly tried more than my share of these programs. Some have been effective but, to be honest, the best returns on my investments (both time and money) have consistently been via the various social media sites (Facebook, twitter and my blog site). Why? Social media allows business owners the unique opportunity to engage with customers on a more personal basis. It’s not the hard sell approach of traditional marketing because consumers are generally tired of being bombarded with advertising. Social media is about establishing a “relationship” with people. Most of the people I talk to on Facebook, twitter and my blog site are other moms and women entrepreneurs. This makes sense because it’s the group with which I identify most easily. Will Tail Wags Helmet Covers be increasing its marketing efforts this year? Absolutely! In this economy, you can’t just sit and wait for customers to find you. Reaching out and connecting with people is key to the success of any business. Tail Wags preferred marketing venue in 2012 will continue to be social media. Watch for information regarding an exciting new campaign being launched by Tail Wags in the coming weeks! Do you own a business and are you planning to spend more time and money this year on marketing? As a consumer, how do you feel about businesses that pitch their products via the social media sites?

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8 comments

  • Happy New Year Karyn,

    I’ve been having this very conversation with myself over the last few days….were you listening :)

    Reading Arlene’s book Persuasion over the holidays gave me a lot to mull over. I really do think small business can use social media best, as long as we’re authentic, and avoid the hard sell.

    One of my goals for 2012 is to start blogging. I spent money advertising online and in a few digital publications, and like you, I found Facebook to be my best way to connect with my audience.

    Ali

    Alison on
  • I think social media is a great tool for business. It has opened many doors for me.
    Pitching products through social media sites is a plus for the consumer and businesses. You can learn so much, and reach so many more people.

    Maria Wood on
  • Dear Pam,
    I’d be very pleased to speak with your son about business and business schools. He might even like to speak to my son, Josh, who is currently in 3rd year Commerce at Queen’s U. Your son also might enjoy watching the upcoming Tail Wags episode on Dragon’s Den on Wed, Jan 11th at 8 pm. Please pass along my contact # to your son if he’d like to phone me. 416-482-3625
    Best regards,
    Karyn

    Karyn Climans on
  • Happy New Year, Karyn!
    I’ve been talking a lot about you to my younger son. He’s a teen who is very very pumped to have a future in business. He is active in a few entrepreneurial activities, he’s reading some of the Dragons’ Den books and now I’m going to get him reading some of your blog posts. Keep up the good work!

    Pam @writewrds on
  • Any time. Blogging has been fun but it’s also a lot of work. I’ve also had to moderate what I’m writing about because my teenage sons didn’t want me writing about them … which is understandable.

    Karyn Climans on

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