Menu
Cart

Tail-Wags Helmet Covers Blog — Advertising

Marketing Successfully to Teens

Posted by 2 on

Have any of you ever heard of or known someone who has used the AXE products for men? My teenage sons use the AXE body wash & deodorant and they insist it’s the only product they like. Personally I LOATHE the products. As soon as one of my sons comes in to a room wearing the product, I gag over the smell. It’s similar to the “Old Spice” products that are experiencing resurgence in popularity these days. So what is it about these products that make them so successful? I’m convinced it’s all about the advertising. AXE has effectively marketed...

Read more →

We All Need A Good Laugh!

Posted by 2 on

It’s the challenge of every business owner. How do you catch people’s attention when you only have 30 seconds to “WOW” your customers? Today I was a guest speaker for 3 classes of Queen’s University Commerce marketing students and we discussed some of the following ideas: Life is too short to take our selves too seriously. We all need a good laugh every once in a while. Sex sells. People’s attention span is relatively short. [caption id="attachment_2058" align="alignright" width="300" caption="Even automobile companies seem to believe sex sells best."][/caption] This year’s Commerce undergraduate students have been assigned the task of creating...

Read more →