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Tail-Wags Helmet Covers Blog — Canadian Tire

Big Box Bullies

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What’s the best way to handle bullies … walk away! And that’s exactly what Tail Wags Helmet Covers did when Canadian Tire tried to bully us. I should probably explain: In January 2012, on the CBC Dragons’ Den, I mentioned Tail Wags will be available in Canadian Tire stores in Fall 2012. Although the paperwork still had to be finalized, I had reached an agreed upon price with the Canadian Tire buyers. So it came as a surprise when the buyers tried to drastically alter the price point. I explained it was impossible to produce a made in Canada product...

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