Tail-Wags Helmet Covers Blog — Celebrity Endorsements

Wanted: Famous People

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[caption id="attachment_1510" align="alignleft" width="300" caption="Annika Vrklan: 7-year-old Skateboarding Star"][/caption] Celebrity endorsements are a proven method for successfully promoting a product line, which is why large corporations spend millions of dollars paying star athletes and famous actors to market their products. Are these dollars well spent? Research reveals that two of the biggest advantages of celebrity endorsements include: Some consumers perceive it as a status symbol to own a celebrity-endorsed product. Consumers are more likely to remember a product long after the advertisement if it was celebrity endorsed. A 2011 analysis by GreenLight shows that stars are aligning with brands in...

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