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Tail-Wags Helmet Covers Blog — Loss Leaders

Smart Business Strategy

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To be honest, I’ve never been a fan of McDonalds until lately. “No”, I haven’t suddenly fallen in love with their hamburgers and fries. The draw for me has become their coffee. If you haven’t tried McDonalds coffee lately, I would highly recommend it. It certainly beats Tim Horton’s (to me their coffee tastes like dish water) and I even prefer it to Starbucks. As well, the cost of the McDonalds coffee is half of the price of a cup of Starbucks. Several years ago, McDonalds was losing market share and hundreds of locations were forced to close. But in...

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