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Tail-Wags Helmet Covers Blog — Women Entrepreneurs

Networking

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Want to market your product or service? Times have changed and traditional media has become less effective. Today, networking is the key to success. If people don’t know about you or your product, then how will they become customers? It isn’t good enough to set up a website and/or Facebook site and then sit back and wait for customers to come to you. It’s a BUSY world out there and every other business is scrambling to catch the attention of would be customers. So how can you make your company heard over the rest of the noise? Networking is the...

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One Step At A Time

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I’m frequently asked how I started my business and my response is usually “by pure ignorance”. How many of us really knew what we were getting ourselves in to when we started up a new project? Six years ago, I started cutting and sewing helmet covers in my basement. I developed 5 designs (Red Devil, Raccoon, Beaver, Bunny Rabbit and Shark) and then approached a few retailers in Collingwood. My first wholesale order was Skiis & Biikes and, 6 years later, they are still one of my retailers. I’d never been a business owner previously and I had certainly never...

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